All ITB Culture Courses

Become a German Business Culture Expert

This learning package consists of three different subject areas: first you will get a brief overview about what to pay attention to with regard to an international exhibition. Then you will learn about cross-cultural communication, and the third part will give you insights on Germany and the German business culture. You can either follow the order or choose topics at will. The course contains articles, videos and self-paced trainings (Intercultural General Awareness, Business Culture Germany). Please note that the price for the course includes 19 % tax. We wish you good luck and all the best for your international business!
  • Intercultural Fair Guide
  • Part 1: Planning and preparation
  • Part 2: At the fair
  • General Cultural Awareness
  • Intercultural General Awareness
  • Successful intercultural communication
  • What is culture? free sample
  • The four sides of a message
  • Cultural Dimensions Model
  • German Communication
  • Cultural differences
  • Not rude, just honest and direct
  • Meetings in Germany
  • Business Culture
  • Business Culture: Germany
  • Working Style free sample
  • Voicing criticism and solving conflicts
  • Oral agreements and contracts
  • Meeting Etiquette
  • Dress code
  • Newcomers Guide
  • Basics
  • Emergencies
  • Measurements
  • Opening Hours
  • Public Transport
Completion rules
  • All units must be completed