All ITB Culture Courses

Become a Chinese Business Culture Expert

This learning package consists of three different subject areas: first you will get a brief overview about what to pay attention to with regard to an international exhibition. Then you will learn about cross-cultural communication, and the third part will give you insights on China and the Chinese business culture. You can either follow the order or choose topics at will. The course contains articles, videos and self-paced trainings (Intercultural General Awareness, Business Culture China). Please note that the price for the course includes 19 % tax. We wish you good luck and all the best for your international business!
  • Intercultural Fair Guide
  • Part 1: Planning and preparation
  • Part 2: At the fair
  • General Cultural Awareness
  • Intercultural General Awareness
  • Successful intercultural communication
  • What is culture? free sample
  • The four sides of a message
  • Cultural Dimensions Model
  • Chinese Communication
  • First business appointment in China
  • Business meals and afterwork in China
  • Chinese styles of communication
  • Facial expressions and gestures
  • Meetings
  • Negotiations free sample
  • Presentations
  • Visitors from China
  • Cultural Differences
  • The Chinese Perspective
  • Building up business relationships in China
  • Saving face, giving face, losing face
  • Business Culture
  • Business Culture: China
  • Presenting products and services
  • Negotiation styles
  • Negotiating prices
  • Handling problems or conflicts
  • Course of a meeting
  • Celebrating
  • Building relationships
  • Body language
  • Agreeing and declining
  • Newcomers Guide
  • Basics
  • Measurements
  • Public Transport
  • Society
Completion rules
  • All units must be completed