All ITB Culture Courses

Become a Southeast Asian Business Culture Expert

This learning package consists of three different subject areas: first you will get a brief overview about what to pay attention to with regard to an international exhibition. Then you will learn about cross-cultural communication, and the third part will give you insights on Southeast Asia and the Southeast-Asian business culture. You can either follow the order or choose topics at will. The course contains articles, videos and self-paced trainings (Intercultural General Awareness, Business Culture Southeast Asia). Please note that the price for the course includes 19 % tax. We wish you good luck and all the best for your international business!
  • Intercultural Fair Guide
  • Part 1: Planning and preparation
  • Part 2: At the fair
  • General Cultural Awareness
  • Intercultural General Awareness
  • Successful intercultural communication
  • What is culture? free sample
  • The four sides of a message
  • Cultural Dimensions Model
  • Communication
  • Cultural Differences
  • Negotiating with Southeast Asian business partners
  • Saving face, giving face, losing face
  • Business Culture
  • Business Culture: Southeast Asia
  • Negotiation Style free sample
  • Greetings and address
  • Dress code
  • Dealing with problems and conflicts
  • After work with colleagues
  • Newcomers Guide
  • Basics
  • Measurements
  • Public Transport
Completion rules
  • All units must be completed